Donald Trump’s recent actions in taking over the Republican National Committee (RNC) risk echoing one of Barack Obama’s biggest political mistakes.
Trump’s handpicked leadership, including new chair Michael Whatley, vice chair Lara Trump, and chief of staff Chris LaCivita, conducted a purge of about 60 employees, approximately a quarter of the staff, as part of a “streamlining” effort.
This move has been described as a “bloodbath,” with employees from the communications, data, and political departments being affected. There are also expectations that existing contracts with vendors will be voided.
This takeover signifies a significant shift in the RNC’s operations, with the party now seemingly functioning more as a subsidiary of “Trump Inc.” than as an independent political entity.
However, there is another perspective to consider. The RNC has faced challenges in recent years, struggling to maintain its effectiveness as a political party. Despite Trump’s ability to energize voters and forge a new coalition in the 2016 election, the party has since experienced setbacks.
Republicans suffered losses in the 2018 midterms, lost the 2020 presidential race, and underperformed in the 2022 elections. Additionally, special elections have largely favored Democrats.
Moreover, the RNC is entering the 2024 election cycle with significantly fewer reserves compared to the Democratic National Committee. This indicates that while Trump has been able to shake up the party and generate enthusiasm among certain segments of the electorate, the overall performance of the party has not improved in recent years.
It remains to be seen whether Trump’s takeover of the RNC will lead to a revitalization of the party or further challenges in the future.