Former President Donald Trump is selling Bibles as part of his campaign strategy to return to the White House. This move comes after he became the presumptive Republican nominee and released a video on his Truth Social platform, encouraging his supporters to purchase the “God Bless the USA Bible” for $59.99.
Inspired by country singer Lee Greenwood’s patriotic ballad, this special edition Bible includes patriotic elements such as copies of the U.S. Constitution, the Bill of Rights, the Declaration of Independence, and the Pledge of Allegiance. Trump highlighted the importance of having a Bible at home, especially during Holy Week, and emphasized the need for Americans to pray.
Trump’s decision to sell Bibles is intertwined with his financial challenges, which include mounting legal bills from defending against multiple criminal indictments and civil charges.
Donald Trump $60 ‘God Bless the USA’ Bibles (Credits: Fox News)
Despite these financial pressures, Trump has ventured into various commercial endeavors while campaigning, such as launching Trump-branded sneakers and digital trading cards featuring cartoon-like images of himself.
The God Bless the USA Bible is positioned as a non-political product on its website, explicitly stating that it is not owned or controlled by Trump, The Trump Organization, or its affiliates.
Instead, it uses Trump’s name and image under a paid license from CIC Ventures LLC. This distinction is crucial, as it underscores the commercial aspect of the Bible’s sale and its association with Trump’s brand without directly involving his political campaigns or organizations.
Trump’s appeal to evangelical Christians, a reasonable part of his support base, is evident in this venture. Despite controversies surrounding Trump, including his personal and legal history, his support among white evangelical Christians remains strong. This support base has been crucial in his political career and continues to play a significant role in his campaign efforts.
Trump and his Bible (Credits: NewsCenter1)
The Bible’s inclusion of patriotic elements aligns with Trump’s emphasis on American values and national pride. By associating himself with products like the God Bless the USA Bible, Trump aims to resonate with patriotic sentiments and reinforce his image as a defender of traditional American values.
Trump’s decision to sell Bibles as part of his campaign strategy reflects a multi-faceted approach that combines commercial interests, religious symbolism, and political messaging. Despite facing financial and legal challenges, Trump continues to leverage his brand and appeal to specific segments of the American population to further his political ambitions.
