Nevada Democratic Senator Jacky Rosen is making an early and substantial investment in her reelection bid by reserving $14 million in fall ads, aiming to fortify her position in what promises to be a fiercely contested battleground. These ads are scheduled to begin airing in late July and will continue until the election, averaging approximately $1 million per week in the campaign’s final stages. Rosen has revealed her first campaign ads for this election cycle.
This significant early ad reservation reflects the intense competitiveness of Nevada’s political landscape, with crucial implications not only for the Senate but also for presidential and House races. The Senate Majority PAC, aligned with Majority Leader Chuck Schumer, has also reserved $36 million in ads for Nevada, underlining the state’s pivotal role in national politics.
Senator Jacky Rosen (Credits: Washington Times)
Rosen’s campaign manager, Stewart Boss, emphasized the strategic timing of this move, capitalizing on the divisive GOP primary. While Republican contenders vie to align themselves with the “MAGA” agenda, Rosen aims to connect with Nevada voters for the general election, positioning herself as a stable and moderate choice.
The National Republican Senatorial Campaign Committee is backing veteran Sam Brown in the race, although he faces formidable competition within his party, including former state Rep. Jim Marchant, former ambassador Jeffrey Gunter, and 2022 lieutenant governor candidate Tony Grady. Despite recent Democratic successes in Nevada Senate races, Rosen anticipates a tough battle, especially considering the narrow victory of Senator Catherine Cortez Masto in 2022.
Acknowledging the challenge ahead, a spokesperson for the NRSC emphasized Rosen’s vulnerability, citing polling data indicating her support in the high thirties to low forties. The Cook Political Report recently shifted the Nevada Senate race to a toss-up category, reflecting the uncertainty and intensity surrounding Rosen’s reelection efforts.
