Starting Saturday, Vice President Harris’s campaign revealed plans to invest a substantial $370 million in both digital and television advertising from Labor Day through Election Day.
Launching on September 3, this nine-week advertising effort will focus on reaching pivotal battleground voters. The campaign intends to highlight Harris’s personal narrative, her confrontations with powerful interests, her commitment to addressing American needs, and her policy differences with former President Trump.
Harris campaign targets pivotal voters with $370M ad blitz on digital and prime-time TV
A remarkable portion of this budget, $200 million, will be allocated to digital ads, marking what the campaign claims as the largest digital expenditure in U.S. political history. This claim was detailed in a memo from deputy campaign managers Quentin Fulks and Rob Flaherty.
The remaining $170 million will be devoted to television advertisements. These will air during prime viewing times, including NFL, WNBA, NBA, NHL, and MLB games, as well as the season premieres of popular shows like Grey’s Anatomy, The Golden Bachelorette, Wheel of Fortune, Jeopardy, Abbott Elementary, and Survivor. The campaign is also set to secure placements on Fox News to broaden its outreach, with additional investments in national TV spots.
Fulks and Flaherty emphasized that the campaign’s advertising approach aims to cut through the cluttered media landscape and effectively reach the decisive voters. This strategy follows an earlier $190 million media campaign launched for the final weeks of August.
