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Amazon and Sofia Richie Team Up for a Trendy Kids’ Fashion Collection

Sofia Richie Grainge brings timeless comfort to parenthood-inspired fashion

A new collection titled Amazon Essentials x Sofia Richie Grainge was launched on Tuesday, featuring 35 styles that capture “the joy (and realness) of parenthood,” according to Amazon. Richie, who welcomed her daughter Eloise with husband Elliot Grainge in May, emphasized the importance of comfort, fabric, and meticulous attention to tiny details in the collection. “These are all things I look for when dressing my daughter,” she shared in a press release.

In an Instagram Reel, Richie remarked that Eloise “has honestly inspired this entire collection.” While reflecting Richie’s signature understated yet luxurious aesthetic, most pieces are priced under $30. Below, you can explore 10 top picks or check out the complete range at Amazon.

Sofia Richie shares her love for details in this thoughtfully crafted line

These classic piped pajamas give an impression of high-end fashion without the hefty price tag. The best feature? The navy, white, and sheep-printed options coordinate beautifully with the Babies’ Sleep and Play Bodysuit ($18) and the Snug-Fit Cotton Footed Pajamas ($18). Richie’s timeless style is a consistent theme throughout the line, which includes elevated basics like this adorable sweater.

Richie also manages to make sweatpants look stylish. Her mommy-and-me outfit selections feature this cute crewneck, along with a Micro-Ribbed Camisole ($13) and Relaxed Jogger ($22) — all available in the same white, pink, and navy tones as the Toddlers and Babies’ Pant & Top Set ($15) and Sweatshirt & Sweatpant Set ($20).

Inspired by her own little one, Richie offers many options for the smallest tots, including a button-front onesie available in sizes from newborn to 24 months. “It’s so special to see Eloise wearing the Amazon Essentials x Sofia Grainge collection, and I can’t wait to see other parents and kiddos enjoying these cute styles,” Richie expressed in the release.

As the holiday season approaches, consider treating your kids to special occasion-ready styles like this faux fur jacket, available in white, brown, and pale pink. With winter on the horizon, Richie provides a variety of adorable outerwear choices. The collection features shades of pink, butter yellow, navy, and cream, including this classic crewneck sweater. As the holidays draw near, this cable-knit cardigan makes an excellent gift.

This article was written by Hannah Southwick, a Commerce Writer/Reporter for Page Six Style. Hannah uncovers deals on genuinely affordable celebrity-inspired styles, evaluates Hollywood’s favorite brands, and identifies the beauty products that keep stars red carpet-ready.

She consults stylists and industry experts — including celebrities themselves — for firsthand product recommendations, trend insights, and more. Since 2020, her work has been featured in Page Six, USA Today, and Parade.

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