Audi is pleased to announce a change in its central management for the Chinese market: Johannes Roscheck will take over the management of AUDI AG’s China operations in the role of President of Audi China from April 1, 2024. In this function, he succeeds Jrgen Unser, who has managed Audi’s activities in China from Beijing.
In the last two years, Audi has further expanded its presence in China and implemented important milestones in our electrification strategy. Now, we plan to extend cooperation with our two Chinese partners further in order to open up new customer and market segments quickly and thus consistently exploit the potential for smart, fully connected electric vehicles in this dynamically growing market.
Johannes Roscheck (Credits: YouTube)
Johannes Roscheck is exactly the right expert with international experience to take this further step in our transformation in China. The president of Audi China will have a key role in realigning strategy in our largest market, says Gernot Dllner, CEO of AUDIAG and responsible for business in China.
Ralf Brandsttter, Board Member of Volkswagen AG for the China region: The Volkswagen Group is pressing ahead consistently with the technological change towards smart electromobility in the region with its China for China strategy.
Audi, as one of the leading global premium brands and technological pioneers in the group, plays a key role here. I am delighted that Johannes Roscheck, a top manager with great international experience and expertise, will reinforce our team in the region. He will bring decisive impulses to Audi in this transformation. At the same time, I would like to thank Jrgen Unser for his enormous personal commitment.
Johannes Roscheck is currently Head of Corporate Controlling & Finance at AUDI AG in Ingolstadt. From 2017 until 2022, as CEO of Audi do Brasil, he was responsible for Audi operations in Brazil. He has held other management positions in the Volkswagen Group in Hungary, the United States, and Germany. A mechanical engineer who holds a PhD in economics, he has over 25 years of experience in finance and production in the automotive sector.
Jrgen Unser has managed Audis activities in China since January 2022. In this period, important steps have been taken in Audis electrification strategy in China. Unser has implemented plans for the new production site of Audi FAW NEV Co., which will make all-electric vehicles for the Chinese market starting at the end of 2024.
Further milestones that Audi in China has reached in recent years were the expansion of JV partnerships and the establishment of an Audi-branded charging infrastructure. Jrgen Unser has made a significant contribution to the development of Audi in China and has decisively advanced the future viability of our company there. We would like to thank him very much for this and wish him continued success in his new tasks within the Volkswagen Group, states Gernot Dllner.
Jrgen Unser is returning to Germany as planned after two years in Beijing and preparing for new tasks in the Volkswagen Group.
