Meta advertisers can now enhance their confidence in ad placement as DoubleVerify expands its partnership with the social media giant. This extension enables DoubleVerify (DV) to provide brand safety and suitability coverage for Facebook and Instagram Feeds and Reels, offering an additional layer of assurance for advertisers.
DoubleVerify, a data measurement platform, specializes in brand safety and performance assurance by monitoring ad campaigns within partner apps. With the expanded partnership, DV now offers third-party verification of Meta ad placement, allowing global advertisers to independently authenticate campaign quality and safeguard their brand equity in user-generated media environments.
DoubleVerify Broadens Assurance Collaboration with Meta (Credits: XR Today)
DV already provides viewability assurance for Facebook and Instagram Reels campaigns. According to DoubleVerify, this expansion allows advertisers to comprehensively measure media buys on Meta across various devices, placements, and formats.
Amid growing concerns about brand safety, campaign performance, and reach, platforms like DoubleVerify provide ad partners with added confidence that their promotions are delivered as intended across social platforms. DoubleVerify employs AI-powered classification technology to monitor and measure ad content performance, enabling marketers to track specific elements of their campaign placement and avoid undesirable associations.
While Meta offers brand safety control options such as block lists and topic exclusions, DoubleVerify serves as an additional measure to ensure adherence to chosen parameters, thereby maximizing safety. It acts as a tool to verify that Meta is meeting expectations and applying selected settings correctly, potentially revealing any shortcomings in ad setup that may result in overlooking certain placement measures.
In essence, the expanded partnership with DoubleVerify serves as another valuable tool to enhance brand safety, offering advertisers an additional layer of assurance in their approach.
