Eytys’s Eurotrash T-shirt from the spring of 2023 made a significant impact last year, serving as a wearable meme that resonated with the kitschy, tabloid glamour reminiscent of Balenciaga’s LA show. For the fall 2024 collection, Max Schiller, Eytys’s millennial creative director, delved into the late ’80s and early ’90s, fashion’s current focal point, romanticizing the Concorde and its elite passengers.
The research undertaken by Schiller and his team involved examining airport fashion from that era and imagining the diverse social mix aboard the commercial airplane that once accommodated today’s private jet clientele, including supermodels, suits, rockstars, and real estate moguls.
Eytys Autumn 2024 Men’s Fashion (Credits: Vogue)
Consistent with Eytys’s approach, this translated into a high/low mix, but this time with added polish and purpose. The use of hearty wool in tailored jackets and coats conveyed a luxurious feel, while the dense stretch knit accentuated a body-con silhouette for women.
The collection drew inspiration from the late ’80s, evident in references to Wall Street’s Gordon Gekko. The juxtaposition of suit pants and creased track pants in the collection highlighted the current fashion trend of blending work and play.
The flying theme was further emphasized with a chic pull-through puffer wrap referred to as the “travel pillow,” two pairs of fold-up shoes (the ballerina and the Aero sneaker), and travel-themed T-shirts. One particular tee featuring the word “Stockholm” also incorporated the red circle of the Japanese flag, inspired by the blasé attitude of supermodels constantly traveling across continents and cities.
The standout piece of the collection is a pair of trompe l’oeil stone-washed jeans adorned with metal studs of various sizes to create a patina-like appearance. Another notable piece is a button-down shirt covered in clear sequins, exuding business vibes rather than casual.
Schiller contemplated the rise of yuppies and the decadent era they ushered in, drawing parallels to today’s perceived decadence. He noted, “I think we’ve been living in a decade of decadence now, but in contrast to now, the decadence of the ’80s looks and feels so much classier.”
Schiller also expressed an appreciation for the dressiness of that time, reminiscing about an era when people dressed up to travel, a sentiment he misses. With options catering to both dressed-up and dressed-down preferences, this collection achieves a smooth landing.
