Approaching National Green Juice Day on January 26, it’s apt to connect with Nékter Juice Bar CEO Steve Schulze for insights into the brand’s enduring success and optimistic outlook for 2024.
Established in 2010 with its renowned “The Greenie” juice, Nékter Juice Bar, now boasting over 200 locations nationwide, continues to thrive with a menu comprising a variety of freshly made juices, superfood smoothies, acai bowls, and wholesome snacks, contributing to the well-being of its patrons.
Regarding Nékter Juice Bar’s growth, the brand remains at the forefront of the modern juice bar category by steadfastly adhering to its commitment to menu transparency and ingredient integrity.
With an expansive presence in 24 states and over 200 locations, the emphasis on health and wellness serves as the driving force behind their sustained success and expansion into diverse communities.
Steve Schulze: Co-Creator and Chief Executive Officer of Nékter Juice Bar (Credits: FINIEN)
Looking ahead to 2024, Nékter Juice Bar anticipates opening 40-50 new stores, driven by innovative menu additions, strategic market expansion, advanced technology solutions, and an adaptive approach to consumer preferences and wellness trends.
The brand’s success and growth are attributed to a focus on quality, freshness, functionality, and transparency, complemented by continuous adaptation to market dynamics, a robust supply chain, and effective digital and traditional marketing strategies.
Nékter Juice Bar embraces technology to enhance the guest experience, having introduced a pioneering mobile app in 2016, which now boasts over 2 million loyalty members.
In 2024, the brand is enhancing its tech solutions, introducing a new app with cutting-edge features, a consolidated POS system, AI-supported training and data analysis, and an expanded digital marketing playbook—all aimed at improving guest satisfaction and convenience.
As for new initiatives, Nékter Juice Bar remains committed to functional, health-conscious offerings in 2024, exemplified by the introduction of the “Burn Berry Burn” Raspberry Smoothie and Bowl, featuring L-Carnitine*, a natural compound promoting fat-to-energy conversion without undesirable side effects.
Seeking franchise partners who share their passion for promoting healthy living, Nékter Juice Bar values franchisees as integral to their success.
Recognized with multiple industry awards, including Entrepreneur Magazine’s Franchise 500 for the 8th consecutive year, Nékter’s appeal as a franchise opportunity is bolstered by its impressive store sales, advanced technology systems, comprehensive training, and a reputation for excellence, providing franchisees with instant credibility and trust among their guests.
