Jake Paul is one of the most well-known fighters and one of the wealthiest.
The social media personality who became a professional boxer started building his empire in 2013 on the now-defunct Vine platform. After briefly acting on the Disney Channel, Paul moved to boxing in 2018, which quickly made him both famous and controversial in the sport.
On November 15, he fought and won against retired heavyweight champion Mike Tyson in a highly anticipated match, which he claimed could bring in $40 million.
Paul has been open about why he started boxing. In a July 2023 interview with Sports Illustrated, he said that his initial motivation was to make money.
“My purpose at the beginning was to make a bunch of money and f—— buy a Lamborghini and have watches and s—,” he said.
Over the years, Paul has earned big payouts from his fights, while continuing to grow his popularity through his YouTube channel and podcast, BS w/ Jake Paul. He has also built his wealth through different business ventures.
In 2021, Paul started the boxing agency Most Valuable Promotions and a venture capital firm called Anti Fund. The next year, he co-founded a mobile betting company, Betr, and later launched a grooming line, W by Jake Paul.
In 2024, Forbes ranked Paul #13 on its Top Creators list, just behind his brother Logan, and estimated his annual income at $13.6 million. The year before, he was ranked #3 with an estimated $34 million in earnings.
From big fight earnings to successful business projects, here’s a closer look at how Jake Paul has made his money.
How much is Jake Paul worth?
While Jake Paul’s net worth isn’t known, Forbes has shared details about his earnings over the years.
In May 2022, the publication ranked him #2 on its list of highest-paid YouTube stars and #46 on its list of the world’s highest-paid athletes, estimating that he earned $45 million from his boxing and YouTube activities that year.
The next year, Forbes estimated his earnings at $34 million. For their 2024 Top Creators list, the publication reported his earnings at $13.6 million, a number that is likely to increase after his fight with Tyson.

How much does Jake Paul make from boxing?
Although Jake Paul became famous as a YouTube star, his move to boxing has been very profitable, with Forbes estimating in 2022 that 90% of his earnings come from boxing.
In 2021 alone, Paul reportedly earned $40 million from his three fights, which included two against Tyron Woodley and one against Ben Askren. CBS Sports reported that Paul’s official earnings for the Askren fight, which was his third match, were $690,000. For his August fight against Woodley, his purse was raised to $2 million.
His earnings continued to increase, and despite losing to Tommy Fury in March 2023, Paul claimed to make $30 million.
How much did Jake Paul make for his Mike Tyson fight?
On November 15, 2024, Paul fought Mike Tyson in one of the most anticipated boxing matches. Paul called it the “biggest payday” of his career in an interview with SportBible that month.
“There are definitely certain guaranteed figures and other certain built-in bonuses and stuff on top of sales – key performance indicators that trigger certain things,” he said. “It is definitely a healthy payday.”
During a press conference in August 2024 promoting the fight, Paul gave a hint about how much he might make.
“I’m here to make $40 million and knock out a legend,” he said. “I’m not here to do s— besides make a bag.”
Although Paul won the fight, his official payout has not been announced.
What did Jake Paul make from his acting career and content creation?
Before becoming a boxer, Jake Paul made a name for himself on social media. He started his career in 2013 with the Vine platform, then launched his YouTube channel in 2014, where he became known for prank videos and the Team 10 collective.
Paul later told Sports Illustrated that brand deals started coming in once his Vine following grew to over 100,000 followers. One of the first deals was with the game Doodle Jump, which paid him $200 for a six-second video promoting the game.
“I was like, ‘What the f—?’ ” he said. “I was stoked to get the $200. I was like, ‘This is insane.’ Because I was used to gardening for $20 an hour or snow plowing for $20 an hour, cleaning gutters. All I had to do was post a Vine for $200?”
The company asked him for another promotion, and Paul decided to aim higher, asking for $10,000 — a request he said was granted.
In 2016, Paul had a short acting career, starring with Olivia Rodrigo in the Disney Channel’s sitcom Bizaardvark, which he left in July 2017. While he never revealed his exact earnings from the show, he shared during a March 2019 appearance on Impaulsive that his Disney Channel salary was “crumbs” compared to what he made on YouTube.
The same year he left the Disney Channel, Forbes listed Paul as one of the highest-paid YouTube stars, reporting that he made $11.5 million from content creation. The following year, they reported he earned $21.5 million.
Though Paul now focuses mainly on boxing, content creation is still a key part of his brand. His YouTube channel continues to have millions of subscribers, he hosts the podcast BS w/ Jake Paul, and he remains on Forbes’ Top Creators list.

What businesses does Jake Paul own?
Besides being a content creator and boxer, Jake Paul has started several businesses. In 2021, he created the boxing brand agency Most Valuable Promotions (MVP) with his business adviser Nakisa Bidarian. He also co-founded a venture capital firm called Anti Fund that same year with entrepreneur Geoffrey Woo.
The fund focuses on investments in areas like AI and robotics, and it bought stock in Endeavor, the UFC’s parent company, at Paul’s suggestion. Regarding his “low six-figure investment” in the company, Paul told Front Office Sports: “As far as I’m concerned, that makes me a part-owner of the UFC.”
In 2022, Paul launched a sports media and mobile-betting company called Betr, with Simplebet founder Joey Levy. The company was valued at $375 million after raising $15 million in its latest funding round.
In June 2024, Paul announced he was launching a grooming line for men at Walmart, called W. The line, which gets its name from “winning,” includes products like body wash, body spray, and antiperspirant deodorant.
He’s also made several profitable endorsement deals over the years, including a long-term partnership with the energy drink brand Celsius. The company was one of the sponsors behind Paul’s fight against Tyson.
How have Jake Paul’s various controversies affected his income?
Over the years, Jake Paul has been involved in several controversies that damaged his reputation and, in turn, impacted his income.
In December 2017, his brother Logan posted a controversial video that seemed to show the body of a person who had allegedly died by suicide in Japan. This led to a lot of backlash for both of the Paul brothers. In a December 2021 interview with Graham Bensinger, Jake described that time as when “everything went downhill for the Paul brothers.”
“No one wanted to work with us, every brand that I was affiliated with dropped me. My life was pretty much ruined,” Paul said. He added that YouTube had demonetized his account, and brands ended their partnerships with him, including a multi-million dollar deal with Target that was supposed to happen a week later.
When Bensinger asked him what he was thinking at the time, Paul replied, “What the f— am I going to do?”
“I never saw this happening, and it happened overnight,” he said, stressing that he lost most of his income and was “blacklisted” from the community.
In 2023, another controversy arose when the U.S. Securities and Exchange Commission (SEC) charged him and other celebrities for violating investor protection laws by promoting cryptocurrencies without revealing their sponsorships.
The SEC charged him for not disclosing that he was being paid to promote cryptocurrencies. Paul was one of six celebrities who agreed to pay $400,000 in disgorgement, interest, and penalties to settle the charges.

What has Jake Paul said about his wealth?
As Jake Paul’s wealth has increased, he admits that he’s lost track of how much he actually makes. In February 2023, during an appearance on Piers Morgan Uncensored, the news broadcaster directly asked the boxer how much money he made. Paul replied, “A lot.”
“It gets to a point where you make so much that you don’t even count it anymore, so I don’t really know,” he said, which made Morgan a bit skeptical.
Paul went on to explain, “I make money, lump sums, residuals, investments, equity, exits of companies … so the net worth is always going up and down and moving with the markets and such. You stop paying attention at some point.”