Logan Paul is a famous American YouTuber, boxer, internet personality, and actor. His net worth is about $150 million. He currently has over 23.6 million subscribers on his YouTube channel. At different times, he has been one of the top-earning YouTubers worldwide, earning at least $20 million a year. On Instagram, he has 27 million followers, and on TikTok, he has 18 million.
Besides YouTube, he runs a very successful merchandise brand called Maverick Apparel, which made over $40 million in sales in the first nine months.
Since November 2018, he has been the host of the Impaulsive podcast. Recently, Logan and his brother Jake have started their professional boxing careers.
In 2023, he signed a multi-year contract with WWE, reportedly worth $15 million over three years, after having appeared with them multiple times before.
Key Highlights
- Earned $12-14 million each year from 2016 to 2018
- Made $40 million in merchandise sales just 9 months after starting
- Owns an $8 million home in Encino, California
- Has over 23 million subscribers on YouTube
- Has more than 6 billion views on YouTube
- Earned $5.25 million from boxing Floyd Mayweather
Prime Energy Drink
In recent years, the energy drink “Prime” has led to a lot of discussions about Logan Paul’s wealth. For those who may not know, Logan and his boxing rival KSI have been supporting Prime since it started in January 2022. Unverified reports from Prime suggest that between December 2022 and December 2023, the drink made an impressive $565 million in revenue.
So, do Logan Paul and KSI actually own Prime? Not exactly. They are more like promoters, but they do have a share in the brand. It’s generally believed that they each own about 20%, or together they hold a total of 20%. The rest is owned by a company from Louisville called Congo Brands, which is co-owned by Max Clemons and Trey Steiger.
Let’s say Logan and KSI each own 20%. When Rockstar was sold to Pepsi for $3.8 billion in 2020, it was making $800 million in revenue, meaning it sold for about 5 times its revenue. If Prime is making around $600 million each year, that could make its total value about $3 billion (5 times $600 million). If Logan and KSI each own 20%, their shares would be worth around $600 million.
Logan Paul (Credits: Getty Images)But if they only have a combined 20%, that would mean $300 million each. Since we don’t know their exact ownership percentages and the revenue numbers are unverified, this is all just speculation. Still, it’s clear that both of them have valuable shares in a business that’s growing.
Prime has attracted a lot of famous people to support their brand, like quarterback Patrick Mahomes, soccer star Erling Haaland, and MMA champion Alexander Volkanovski. It’s likely that these celebrities received some ownership as part of the deal for their support.
Early Life
Logan Alexander Paul was born on April 1, 1995, in Westlake, Ohio. He has a younger brother named Jake Paul, who has also become popular on social media. Logan began his YouTube career at the age of 10 with a channel called Zoosh. In 2012, he was an All-Star linebacker for the Westlake High School football team and also won the title of State Champion wrestler.
After high school, he went to Ohio University to study engineering. Between 2013 and 2014, his follower count grew from 900 to 1.5 million across different platforms, with Vine being a major success for him. He decided to leave college in 2014 to follow his dreams in Los Angeles.
Career
A collection of his Vine clips was made into a YouTube compilation and uploaded. In April 2014, the video gained over four million views in just its first week. He quickly got 4 million followers on Vine and started creating paid content for big companies like HBO, Pepsi, and Virgin Mobile.
By 2015, he was ranked as the 10th most influential person on Vine, earning hundreds of thousands of dollars from his short videos. After Vine shut down, Paul shifted his attention to YouTube.
Now, Logan’s videos have almost six billion views. He has over 23.6 million subscribers on YouTube, 26 million followers on Instagram, and 15 million fans on Facebook as of now.
Logan Paul (Credits: Getty Images)Suicide Forest Controversy
On December 31, 2017, Paul posted a video on his YouTube channel filmed in Aokigahara, a forest at the foot of Mount Fuji in Japan. This area is often called the suicide forest due to its tragic history. In the video, Paul filmed a dead body hanging from a tree. The video quickly went viral, getting 6.3 million views within 24 hours. After this, many online petitions appeared, asking YouTube to remove Paul’s channel.
He ended up taking down the video and apologized on Twitter on January 1, 2018. A few days later, on January 9, YouTube released a statement on Twitter condemning the video.
The next day, they announced that they were removing Paul’s channels from their premium ad program, Google Preferred. He was also removed from the YouTube Red series “Foursome.” In response to the criticism, Paul donated $1 million to organizations that focus on suicide prevention.
Other Controversies
In early February 2018, YouTube paused all ads on Paul’s channels due to his “pattern of behavior.” They were especially upset by his participation in the “Tide Pod challenge,” an incident where he pulled a fish from his pond to “jokingly give it CPR,” and the time he filmed himself using a taser on two dead rats.
During that period, he didn’t earn any money from his views. Ads returned to his channel two weeks later, but he was still on probation for 90 days, which meant his channel and content couldn’t appear on YouTube’s trending tab.
In January 2019, Paul made a comment on his podcast saying, “What is it, male-only March? … We’re gonna attempt to go gay for just one month.” This led to a lot of backlash, with many people criticizing him for suggesting that being gay is a choice.
KSI Boxing Matches
Logan Paul and KSI, another well-known YouTuber, have a strong rivalry. On August 25, 2018, they fought in a pay-per-view boxing match called “the biggest internet event ever.” They had a rematch on November 9, 2019, at the Staples Center in Los Angeles.
The first fight attracted 2.25 million live viewers, with 1 million watching through pay-per-view and an estimated 1.2 million watching illegally on Twitch. 1.3 million people bought the fight via PPV, bringing in about $13 million in revenue.
Logan Paul (Credits: Getty Images)It’s estimated that both Logan and KSI earned around $2 million each from the fight before taxes, including money from merchandise sales. For their second fight, they were each guaranteed at least $900,000, and their total earnings from that event, streamed by DAZN USA, likely went over $3 million each.
Personal Life
In the fall of 2015, Paul and his roommates, Mark Dohner and Evan Eckenrode, were living in a Hollywood apartment complex with other social media stars like Juanpa Zurita, Amanda Cerny, and Andrew Bachelor. With everyone close by, they worked together to create videos for their channels.
By the fall of 2017, Paul had moved to a fancy estate in Encino.
In July 2018, Paul and actress Chloe Bennet made their relationship official, though they had been dating for about a year before that. Sadly, they broke up a couple of months later in September.
Fast forward to May 2020, when Logan Paul shared that he was dating model Josie Canseco, the daughter of baseball star Jose Canseco. In June, he posted a YouTube video titled “I Bought My Girlfriend A Horse.” After a small argument, he decided to surprise Josie, who loves riding, with her own horse. The video shows them riding together, and Paul reassured her, saying, “100% yours. Even if we break up, you can keep them.”
In 2022, Paul started dating model Nina Agdal, and they announced their engagement in July 2023.
Annual Earnings
Logan earned $12.5 million in 2016. The next year, he made $12 million. In 2018, his earnings increased to $14.5 million, but in 2019, he earned $10 million. By 2021, his earnings totaled $18 million.
From September 2022 to September 2023, Logan’s earnings reached $20 million.
Logan Paul and Jake Paul (Credits: Getty Images)Real Estate
For a long time, Logan Paul lived in a mansion in Encino, a neighborhood in Los Angeles.
Logan bought the house in October 2017 for $6.55 million, after it had been on the market for a few months at $8.5 million. The house is huge, over 30,000 square feet, with 14 rooms. He sold it in April 2022 for $7.4 million, and the new owner was Machine Gun Kelly.
For the past few years, Logan has been living in Puerto Rico, renting a mansion in a private gated community at the Ritz-Carlton, which costs over $13 million.
In 2019, he bought an 80-acre property called Fobes Ranch in the San Jacinto Mountains for $1 million, located about two hours from downtown LA. In the 1960s, this ranch was home to Timothy Leary, a Harvard professor who became known for producing LSD. He lived there and made LSD with a group of surfers from Laguna Beach called the “Brotherhood of Eternal Love.”
Floyd Mayweather Boxing Match
On Saturday, June 6, 2021, Logan faced off with Floyd Mayweather in a professional boxing match. Logan was able to strike a deal that gave him a base pay of $250,000 along with 10% of the Pay Per View earnings. Meanwhile, Mayweather was guaranteed $10 million just for showing up, plus 50% of the PPV profits.
Logan claimed he would earn at least $20 million from the fight, while Floyd estimated his earnings would be over $50 million.
In the end, about 1 million people bought the fight. This meant Floyd made around $35 million, while Logan earned about $5.25 million.
Logan Paul has changed from a viral YouTube star to a successful entrepreneur and entertainer, reaching an impressive $150 million net worth. His career includes a popular YouTube channel with millions of subscribers, a successful merchandise business, and a profitable partnership with Prime Energy.
Logan has also made an impact in boxing and signed a major deal with WWE, expanding his brand even further. Despite past controversies, he has shown growth and resilience, constantly reinventing himself and finding success in various fields. Logan Paul’s journey highlights his ambition, work ethic, and ability to succeed in different areas.