The rise of unregulated social media and its impact on mental health, especially among young people, has become a pressing concern. While the path to regulation is long, there is an opportunity to leverage the viral power of these platforms for public health purposes.
One successful example is the Stanley Quencher, a water bottle that became a viral sensation through strategic partnerships with social media influencers. This demonstrates the potential for influencers to not only promote products but also advocate for public health causes.
Creators like Bryce Spencer-Jones and Sasha Hamdani have built digital communities focused on mental health, providing support and solidarity. These creators have shown that audiences on social media are receptive to mental health information, highlighting an opportunity for public health to disseminate evidence-based science.
Stanley, The Global Water Cup Icon (Credits: Brand Vision Marketing)
Collaboration between public health experts and creators can lead to more evidence-based health content. Studies have shown that creators who receive health communication toolkits are more likely to share evidence-based content and reach more viewers.
This collaboration can also help bridge the gap between academic research and public health policy, as seen in the example of New York’s regulation of over-the-counter diet pills and muscle-building supplements.
While it may be uncomfortable to think of influencers as advocates for public health, their ability to reach and influence millions of people should not be underestimated.
By partnering with creators, public health can harness the power of social media to promote health and well-being, reaching communities that may otherwise be difficult to engage.
