The President’s re-election campaign has launched a new advertisement targeting Latino voters, a demographic crucial to his hopes for reelection.
This ad, part of a $30 million spring advertising buy, underscores the campaign’s commitment to engaging with Hispanic communities nationwide through various media channels.
Titled “Only One Choice” in English, “One Opción” in Spanglish, and “Una Opción” in Spanish, the ad highlights President Biden’s accomplishments, such as reducing insulin prices and championing reproductive rights.
It contrasts these achievements with the perceived threats posed by a second term under Donald Trump, emphasizing the importance of voting in the upcoming election.
Biden (Credits: NY Post)
Campaign Manager Julie Chavez Rodriguez emphasized President Biden’s track record of fighting for Latino interests and stressed the contrast between his administration’s policies and Trump’s perceived hostility toward the Hispanic community.
The ad aims to inform voters about the stakes of the election and rally support for the Biden-Harris ticket. The campaign plans to broadcast the ad extensively, targeting bilingual audiences in battleground states through radio, digital platforms, and TV.
Efforts will include tailored messaging to reflect the cultural diversity within the Hispanic community, with regional accents incorporated to resonate with different Latino audiences.
Joe Biden (Credits: The New York Times)
On TV and radio, the ad will be strategically placed in news-oriented and lifestyle programming on networks like CNN en Español, Galavisión, and La Mesa Caliente.
It will also target key channels such as WAPA, Univision, Entravision-owned stations, and Latino-owned outlets like Latino Media Network.
In the digital realm, the campaign will focus on video platforms such as OTT, OLV, YouTube, and El Tiempo Latino, ensuring broad reach and engagement across various online channels.
This Latino-focused ad represents a significant effort by the Biden-Harris campaign to connect with and mobilize Hispanic voters, recognizing their importance in shaping the outcome of the upcoming election.
