Donald Trump has entered the Easter season spotlight by promoting Bibles priced at $60 each. Through a video shared on Truth Social, Trump introduced the “God Bless The USA Bible,” which collaborates with Lee Greenwood, a songwriter known for supporting the MAGA movement. These leatherbound Bibles, excluding tax and shipping costs, are part of Trump’s latest venture.
In the promotional video, Trump expressed his belief in the essential role of religion and Christianity in America, suggesting a need to reintegrate them into the nation’s core values.
Despite once being photographed with a Bible held upside down, Trump claims to have the Bible in high regard, asserting it as his favorite book and emphasizing its importance for both heart and soul.
The Bible, featuring the King James Version translation, comes packed with additions for the American patriot. It includes the U.S. Constitution, the Declaration of Independence, the Bill of Rights, and the Pledge of Allegiance. A unique touch is the inclusion of Lee Greenwood’s “God Bless the USA” chorus in handwritten form.
The website for this Bible clarifies that while it claims to be “the only Bible endorsed by President Trump,” it is not officially linked to Trump’s political campaign. It stresses that the use of Trump’s name and likeness is through a paid license with CIC Ventures LLC, which can be revoked at any time.
This initiative is among several products Trump has marketed to his followers recently. Just a week prior, he attempted to raise funds through a bond in his civil fraud case and previously offered $399 gold sneakers, which were mocked on “Saturday Night Live.” Trump has also ventured into selling “digital trading cards,” showcasing diverse merchandise tied to his brand.
However, those eager to obtain a Trump-endorsed Bible before Easter Sunday might face disappointment due to the advised 4-6 weeks delivery window, attributed to the high volume of orders. This detail underscores the high demand and unique intersection of religion, patriotism, and merchandise in Trump’s latest offering.