Kemi Badenoch, born in London to Nigerian parents, now leads the Conservative Party after its historic defeat in the 2024 elections, which left it with just 121 seats in Parliament. Badenoch’s rise to party leader marks a sharp departure from the typical Tory elite, as she grew up in a modest background compared to the likes of past leaders such as David Cameron and Boris Johnson, both of whom came from privileged upbringings.
As a former business secretary, she gained prominence for her stance on cultural issues, including a contentious debate on the British Empire’s legacy and the policies surrounding identity politics.
Her leadership bid came after a chaotic period for the Conservative Party, which had seen leadership changes from Cameron to Theresa May, followed by Johnson and his successor Liz Truss. Truss’s short-lived tenure, marked by a failed economic agenda, gave way to Rishi Sunak, who was chosen without grassroots input.
Badenoch’s victory over Robert Jenrick, another populist figure on the party’s right-wing, came through a leadership race driven by the party’s members, not the public. Her victory speech acknowledged the party’s mistakes but failed to propose a clear path forward, reflecting the internal disarray the Tories faced.
The Conservative Party’s ongoing struggles have been exacerbated by internal divisions, with some factions clamoring for a more moderate candidate, while others embrace more populist rhetoric. In the wake of far-right violence and a divisive political climate, Badenoch took a hardline stance on immigration, framing Britain as a country that should prioritize its cultural and national identity.
This rhetoric places her within a broader European trend, where traditional conservative parties are adopting more nationalistic positions, partly influenced by figures like Nigel Farage and his Reform Party, which has disrupted the Tories’ traditional voter base.
Badenoch’s rise also highlights the ideological shifts within the Conservative Party. While the party faces significant challenges in rebuilding its base, including the need to address its historic poor election results, it also has a network of influential allies in business and media.
Hedge fund tycoon Sir Paul Marshall, who owns The Spectator, and Michael Gove, a key figure in Badenoch’s political circle, are among those who could support her agenda. With these connections, Badenoch may have the tools to push for a reinvention of the party, following in the footsteps of Margaret Thatcher, whose leadership transformed British conservatism.
Despite her combative rhetoric, Badenoch’s leadership offers the potential for a transformation of the Conservative Party, though the exact nature of that transformation remains unclear. While some argue that her embrace of populist policies may align the Tories with a Trumpian model, others see it as a necessary shift to reclaim voter support.
Whether the party can adapt to its new reality, especially under the pressure of a cautious Labour government, will determine if Badenoch’s leadership marks the beginning of a new era or another chapter in the party’s struggle for relevance.