Elon Musk has overwhelmingly topped the list of the most read-about businesspeople of the year, according to exclusive data from Taboola shared with Axios. His influence across various sectors—industry, media, and politics—has propelled him into the spotlight, but the scale of his dominance over others in the business world is still astonishing. Musk’s presence in the news is not only widespread but continues to grow, leaving other notable figures far behind.
Taboola, which powers advertising for thousands of websites, tracks the number of views on news articles within its publisher network. Between January 1 and November 12 of this year, articles about Musk garnered over 1.03 billion page views globally. This is an enormous gap, with Musk’s page views outpacing the second most covered businessperson, Jeff Bezos, by a factor of seven.
Elon Musk
This immense media coverage reflects a larger pattern in news publishing: topics that attract a lot of clicks tend to be covered more, creating a cycle that fuels further attention. Musk’s dominance in this cycle is supported by his presence on social media and his growing influence in political and business arenas. This keeps him in the public eye and ensures his stories continue to get written and read more frequently.
With Musk’s influence extending to Washington and his ongoing role in shaping public discourse, it seems certain that his media presence will only increase. His position as a major force in the tech, political, and social landscapes ensures that articles about him will continue to drive high levels of traffic, cementing his place as a dominant figure in the news for years to come.
