In the wake of the 2022 midterms, the political landscape appeared firmly established: President Biden was set to run for re-election in 2024, accompanied by Vice President Kamala Harris. However, in Minnesota Gov. Tim Walz was reflecting on the potential for a new trajectory—one where his distinctive Midwestern appeal might be harnessed for a national position, possibly even on a presidential ticket.
To make this vision a reality, Walz and his team devised a strategy to raise his national profile, as described by a source familiar with their plans who requested anonymity. Their approach involved gradually increasing his visibility through state party events and media appearances, all executed with characteristic Midwestern politeness. Their aim was to subtly insert Walz into the national political discourse without drawing immediate attention.
Minnesota Gov. Tim Walz’s visibility was gradually boosted through a series of state party events and media appearances
This strategy quickly gained momentum, catapulting Walz from a relatively obscure governor to a leading figure in his party within a matter of weeks. His rising profile, combined with favorable circumstances, allowed him to secure the vice-presidential nomination, outshining other prominent contenders from battleground states and progressive circles.
Walz’s ability to go viral marked the culmination of 18 months of strategic efforts by his team. Throughout this period, he remained steadfastly loyal and optimistic during private discussions with Harris and her team.
Beneath his amiable exterior, Walz had meticulously crafted his political ascent. In early 2023, his team intensified their efforts to refine his message and highlight his achievements, promoting his progressive initiatives as the “Minnesota Miracle” to podcasters, journalists, donors, and activists.
