Vice President Harris’s campaign has rolled out a $90 million paid media campaign set to run during the final weeks of August, as announced by her team on Wednesday.
This substantial media buy is designed to reach undecided voters, particularly in key battleground states, and to extend the campaign’s presence into regions being targeted by former President Trump’s team. Areas of focus include Marquette, Wisconsin; Alpena, Michigan; Toledo, Ohio; Erie, Pennsylvania; and Youngstown, Ohio.
Harris’s $90 million media effort highlights her personal journey and contrasts her record with Trump’s agenda
The advertising effort will highlight Harris’s personal journey, her lifelong advocacy for the people, her dedication to addressing the everyday concerns of Americans, and the clear differences between her record and Trump’s extreme agenda, according to the campaign.
Ads are scheduled to air during local broadcasts and on cable, as well as during popular non-political shows like “The Bachelorette,” “Big Brother,” “The Daily Show,” “Love & Hip Hop: Atlanta,” and “The Simpsons.” A seven-figure general market radio ad campaign is also included in this media blitz.
The media campaign is strategically timed to coincide with the Democratic National Convention, starting Monday in Chicago, and will continue through the end of the month, leading into the fall’s Get Out the Vote initiatives.
According to the campaign, this represents the most vigorous paid media effort of the 2024 election cycle thus far.
Quentin Fulks, Harris’s principal deputy campaign manager, emphasized the importance of such efforts in cutting through a crowded media landscape early on and clarifying the stakes of the election for key voters.
