On Wednesday, the Harris campaign rolled out two new ads aimed at Asian American and Pacific Islander voters in crucial swing states, underscoring the importance of this fast-growing demographic in the upcoming election.
The first ad, titled “Reduced,” criticizes Donald Trump’s previous statements about eliminating the Affordable Care Act. Although Trump has recently suggested he might only dismantle the landmark health legislation if a replacement is found, the ad highlights his past intentions to repeal it.
Harris campaign stresses Trump’s rhetoric fuels anti-Asian hate and threatens freedoms
The second ad, “The Seal,” targets Trump’s response to the COVID-19 pandemic. It notes Trump’s controversial references to the virus as the “China virus” or “Wuhan virus,” which some lawmakers argue fueled harassment against Asian Americans.
“Vice President Harris is dedicated to reducing healthcare costs—having capped insulin at $35 per month for over 2 million Asian American, Native Hawaiian, and Pacific Islander seniors—while Trump aims to strip away essential protections,” said Harris campaign spokesperson Andrew Peng. “Meanwhile, Trump’s rhetoric encourages anti-Asian hate and poses a threat to our families and freedoms.”
These ads will be broadcast in Arizona, Georgia, Michigan, North Carolina, Nevada, Pennsylvania, and Wisconsin—states pivotal to the November election.
Asian Americans, a rapidly expanding segment of the U.S. electorate, played a remarkable role in the 2020 election, with President Biden securing 61 percent of their vote compared to Trump’s 34 percent. The Harris campaign’s targeted outreach reflects the growing importance of this voter bloc.
