Vice President Harris’s campaign has launched an extensive ad campaign targeting Project 2025 and drawing connections between former President Trump and this conservative policy initiative.
The ad campaign, funded by a substantial $370 million reserved for media buys from Labor Day through November 5, aims to ensure that voters in key swing states are consistently reminded of the dangers the campaign sees in Trump’s Project 2025 agenda. The focus is on portraying this agenda as a serious threat to American democracy, freedom, and the middle class.
Harris’s campaign and her surrogates have been vocal about Project 2025
The initial ad, titled “Control,” was revealed on Wednesday and is being broadcast in battleground states as well as in Palm Beach, Florida, where Trump resides. The ad, lasting one minute, features clips of Trump expressing a desire to target his political adversaries if he returns to power.
It emphasizes that Project 2025 aspires to make Trump the most dominant president in history, showcasing select portions of the plan to reinforce this claim. The ad concludes with a stark warning: “Donald Trump may try to deny it, but those are Donald Trump’s plans. He’ll take control; we’ll pay the price.”
Trump’s camp has sought to distance itself from Project 2025, a comprehensive, 900-page policy outline crafted by the Heritage Foundation for a potential future Republican administration. Despite important contributions from Trump’s allies to the project, Trump has criticized it, particularly its stance on abortion, calling the association between him and the project “pure disinformation.”
Harris’s campaign and her surrogates have been vocal about Project 2025, bringing it up during the recent Democratic National Convention and in various speeches delivered by both Harris and President Biden.
The campaign is particularly focused on reaching voters who might not be closely following political news, ensuring they are informed about Project 2025. During the convention, content related to Project 2025 garnered remarkable attention, with 11 million impressions across Harris’s social media platforms, making it one of the campaign’s top-performing topics.
