Lara Trump is revealing a new activewear line, which she describes as combining “patriotism, performance, and style all in one.” The collection, made in America, will be available for purchase starting Thursday, according to the brand’s website.
In an Instagram post this week, Trump, who serves as co-chair of the Republican National Committee and is the daughter-in-law of the president-elect, emphasized that the clothing represents more than just activewear. She views it as “a celebration of strength, resilience, and patriotism.”
Drawing from her experience as a triathlete, former track runner, wife, mother, and entrepreneur, Trump shared that she wanted to create a product reflecting her values and lifestyle.
Following family footsteps, Lara Trump ventures into fashion with a patriotic twist
The post continued, saying the line is designed for “women from all walks of life” and caters to those “achieving, go-getting, and striving to be their best every single day.” The message was accompanied by a black-and-white photo of Trump modeling the collection.
In addition to promoting the brand, several Instagram posts highlighted that the products are made in the U.S. One of the posts featured Trump wearing a “USA” tank top and holding the American flag, stating, “Red, white, and blue never looked so good.” Trump added, “Every piece is handcrafted in the USA because I believe in bringing jobs back home and making a difference where it matters most.”
There has been speculation about Lara Trump potentially replacing Sen. Marco Rubio (R-Fla.) in the Senate, as President-elect Trump has nominated Rubio for Secretary of State. Sen. Rick Scott (R-Fla.) expressed his belief that Lara Trump is the ideal candidate to fill the seat, praising her leadership.
Lara is not the only member of the Trump family to venture into fashion. Ivanka Trump previously ran her own apparel company but closed it in 2018, citing her decision to focus on her role as a senior adviser in her father’s administration.
